There are watches and then there is the TAG Monaco watch. You see if you just want a device for telling the time, then pick something up for $50. However, if you want a an iconic design classic that is a piece of intricate precision engineering, that will have value for many generations, then you want a luxury watch like the TAG Monaco.
The TAG Monaco watch is based on an original design from TAG Heuer in 1969. What made it stand a part from other watches was its iconic square-case, a first in watchmaking. In addition it is powered by the famous Chronomatic Calibre 11, and was the world's first automatic chronograph. Add to this the fact that it was worn by Steve McQueen in the movie "Le Mans". From that moment on the watch was assured a place in the list of classic iconic watches. The original design has little changed over the years, so you know that if you a buying a TAG Monaco watch, you are buying a design that is timeless, which it should be when you make that kind of investment. I know that when I hand down my watch to my son in 20 years, it will be as cool and iconic then as it is now.
TAG Heuer have been making intricate and luxury watches for over 150 years, and they are still always trying to introduce new design features never previously seen in watches. Their latest version of the TAG Monaco, the Monaco LS, is the first belt drive driven watch.
Ultimately it is this, originally avante garde, design style which made it stand out. When it was worn on the wrist of Steve McQueen in the “Le Mans" movie, its place in watch culture was firmly established. Down the years Tag Heuer have only ever made minor tweaks to that original design, and that is why the watch is so enduring. If it is handed down as an heirloom, it will retain it auroa of cool whenever it is adorned. With the TAG Monaco you are buying so much more than just a watch.
The TAG Monaco comes in a number of designs, and is not just for men. Uma Thurman is the face of the woman's Monaco watch. My sister, at the same time I bought my watch, also bought a Tag Monaco with diamond surrounded edge. This was a complete coincidence as neither of us knew the other one loved the TAG Monaco. Testament to our independent good taste I like to think.
Automatic Chronograph:
Automatic Watch:
Monaco 69:
Monaco LS:
Buying a luxury watch like the TAG Monaco Watch is a considered choice. You are not just buying a watch, you are buying a piece of precision engineering and classic design. A piece that will be with you all your life, and can be handed down as an heir loom. But from a personal point of view my watch makes a statement about who I am, and is a symbol of where I am in my life. So whether you have a man (or woman) in your life, who you want to make a statement to then you should seriously think about investing in a TAG Heuer Monaco. Whether it is a Fathers Day, Retirement gift, or an engagement present, a TAG Heuer Monaco is a present that will be remembered forever.
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